Engineering is the creative application of scientific principles to design or develop solutions, or to forecast their behavior under specific operating conditions.
Ingenuity is the heart of our engineering success. Finding ways to rethink old standards and apply new technologies in the most efficient way is a central part of our philosophy. We involve engineering and industrial design in the earliest stages of a product’s development, which ensures manufacturability and a smooth transition from design to engineering and from engineering to production. This internal cross-functional involvement allows us to accurately capture the design intent and to release quality-engineered data for production both quickly and cost effectively.
Engineering and design are two sides of the same coin.
Our work is a marriage of art and technology, the eloquent balance between form and function. His experience extends from aerospace, engineering, industrial design and architecture to business development and management of all aspects of design and distribution. He believes innovation should not come at the cost of functionality, honesty and purity of design. The distinguishing factor in any product lies in the value it adds to the user, in terms of functionality, aesthetics, price and the environmental impacts.
Design philosophies are fundamental guiding principles that dictate the process of how a designer approaches their practice. It is a set of principles that guide us through every step of the product development process.
Our design philosophy is the foundation for building innovative, functional and reliable products. We believe that the distinguishing factor in any product lies in the value it adds to the user, in terms of functionality, environmental impacts, aesthetics, as well as value.
Considering our clients and their end users defines the value of a product. The challenge of every project is to achieve an equilibrium between their perspectives, without sacrificing the spirit of the product.